Objective: Position the PUMA Speedcat sneaker as the go-to choice for those who move fast, think sharper, and cut through the noise of a pixelated, slow-moving world.
Strategy
Armoni Visual Lab developed a bold creative concept: in a world full of glitchy, lagging figures, only Speedcat wearers move with fluid clarity and forward energy.
The visual metaphor of “pixelation vs. speed” became the foundation of a multi-platform campaign, merging fashion, culture, and digital distortion. It wasn’t just about sneakers — it was about standing out through velocity and vision.
The campaign blended strong visual contrasts, motion design, and influencer storytelling to show that speed is the new luxury.
Casting
We cast 6 culturally relevant figures from fashion, lifestyle, and music — each known for their strong style identity and digital presence.
These weren’t just influencers — they were early adopters, movers, and thinkers whose pace matched the product's positioning.
Each creator built content tailored to their aesthetic, while echoing the campaign’s central theme: “Be faster. Be clearer. Be Speedcat.”
Execution
Armoni Visual Lab led the full execution of the campaign:
- 🎥 Produced 16 premium content pieces including static visuals, animated posts, and vertical reels
- ✨ Crafted glitchy, surreal visuals showing the clash between blurry, slow characters and the high-definition presence of Speedcat wearers
- 🎨 Creative concepting, motion overlays, and post-production stylization handled in-house
- 🤝 Managed influencer briefs, shooting coordination, editing, and brand approvals
- 📢 Collaborated with Nylon Magazine to expand media coverage and reach new audiences
Results
- 🚀 4.4 million total reach across all channels
- 🗞️ +1.1 million impressions via Nylon exclusive content collaboration
- 📱 High engagement on influencer Reels and glitch-edit posts
- 🧠 Strong brand recall and visual identity linked to speed, tech, and culture
- 🥇 Speedcat repositioned as a cultural product beyond sport — entering fashion & lifestyle conversations
