01. Creative Brief
Mattex, a global manufacturer of geosynthetics and industrial textiles, partnered with Armoni Visual Lab to create a series of high-end 3D renderings that would visually explain the technical use of their geotextile solutions. The objective was to elevate the brand’s B2B communications by turning complex engineering data into visually digestible, premium-quality visuals suitable for client presentations, trade fairs, and product brochures.
02. Visual Concept
We developed a collection of photorealistic 3D renders and diagrams that illustrated Mattex's product applications across multiple infrastructures: roads, railways, dams, tunnels, and airports. Each rendering featured detailed cutaways, layered soil sections, water flow systems, and technical symbols—combining educational accuracy with design clarity. Our challenge was to remain scientifically precise while maintaining an elegant, corporate aesthetic.
03. Production
Armoni Visual Lab managed the full production process from CAD translation and data modeling to final rendering and layout. We created 10+ visuals in multiple formats (print, widescreen, vertical) for presentations, technical documentation, and sales enablement tools. Each scene was optimized for clarity and B2B relevance, with callouts and icons to facilitate explanation by Mattex’s sales and engineering teams.
04. Results
The new visual ecosystem helped Mattex reposition its product range as modern and innovation-driven. The 3D visuals are now used across the company’s global toolkit: trade shows, LinkedIn posts, technical PDFs, and sales pitches. The impact has been clear: easier client understanding, stronger visual differentiation from competitors, and a perception boost toward a more digital, solution-focused image.
