Objective: Capture the visual identity of the pop-up, amplify its visibility online, and provide high-quality content for the brand’s internal and external use (B2C & B2B).
Strategy
We approached this mission as both event documentation and brand storytelling. The goal was to reflect the lifestyle essence of HOFF while highlighting the premium retail environment of Printemps.
Focus areas:
- Retail aesthetics – Sleek product displays, merchandising, visual harmony
- Customer experience – Real moments of interaction and discovery
- Brand DNA – Minimal, warm, lifestyle-focused compositions
Execution
- Full-day on-site photoshoot in natural light, with DSLR and mobile coverage
- Deliverables:
- 50+ retouched images (in-store, details, ambiance, product shots, client interaction)
- 10 social-ready visuals (Reels cover-style, storytelling sequences)
- 1 internal mini-report for brand & retail teams
Results
- Used across HOFF's global Instagram accounts, LinkedIn & press release
- +18% engagement rate on posts featuring pop-up content
- Assets repurposed by Printemps Haussmann for seasonal communication
- Reinforced brand positioning as a premium, cosmopolitan footwear label
