Objective: Reaffirm Evian’s brand values of purity, vitality, and youthful energy through a playful influencer campaign that connects emotionally across generations.
Strategy
To refresh the emotional bond between Evian and its audience, Armoni Visual Lab created a lighthearted campaign centered on the idea that “drinking Evian makes you feel young again.”
The visual narrative: after sipping Evian, each influencer transforms into a baby version of themselves — a humorous and endearing way to express how Evian boosts energy and youthfulness.
The goal was to create a universal, smile-inducing concept with high viral potential and broad demographic appeal, reinforcing Evian as a lifestyle brand for all ages.
Casting
We selected 4 top-performing influencers known for their authenticity, fun personality, and ability to generate relatable content across age groups.
Each influencer represented a different audience segment (wellness, fashion, family, lifestyle) to maximize reach.
Their "baby transformations" added both humor and emotional resonance — creating a strong connection with viewers and driving organic shares.
Execution
Armoni Visual Lab managed the campaign from ideation to delivery:
- 🍼 Concept Development: Scenario creation and creative direction for each transformation
- 🎥 Influencer Coordination: Custom content plans integrating Evian into their daily moments
- 📱 Social Media Formats: Instagram Reels, TikToks, and Stories tailored per creator
- 🧩 Post-Production: Visual effects to "baby-fy" each influencer, while maintaining their identity and style
- ✅ Content calendar, reviews, and final asset delivery in sync with Evian brand guidelines
Results
- 👶 +6M total views across Instagram & TikTok
- 😂 Thousands of organic shares and UGC mimicking the baby transformation trend
- 💬 Surge in positive brand sentiment: “youthful,” “fun,” “refreshing”
- 🛍️ +28% spike in branded keyword searches during the campaign window
- 🎯 Strengthened emotional brand recall among Gen Z and Millennials
