Objective: Position André Montana and Vintage Eyewear as a visionary luxury eyewear brand by blending vintage aesthetics with cutting-edge AI content for high-impact digital storytelling.
Creative Brief
Vintage Eyewear approached Armoni Visual Lab to elevate the visual identity of its luxury sub-label, André Montana and Vintage Eyewear, across social media. The goal: to infuse the campaign with cinematic flair and retro-futuristic elegance using AI-generated visuals.
The focus was on timeless glamour, Parisian chic, and old-school Hollywood sophistication — all reimagined through the lens of new tech. The objective was to attract fashion-forward consumers and build a collector’s aura around the brand.
Art Direction
André Montana’s DNA is built on sharp edges, bold silhouettes, and timeless heritage.
Armoni Visual Lab crafted a consistent aesthetic using AI tools to:
- Generate luxury-style portraits with vintage-inspired models
- Simulate editorial photoshoots from the 50s, 60s, and 70s with modern flair
- Match the visual rhythm to each eyewear release (e.g., Monte Carlo, Positano, Coral, HoneyBee)
The headscarf + red lipstick + embellished frame image (above) exemplifies this look: regal, feminine, timeless.
Execution
- 🎨 AI image generation to create 20+ high-res visuals tailored to each frame design
- 📲 Designed a visually cohesive Instagram grid to alternate between product shots, model close-ups, and storytelling quotes
- 🎥 Created animated Reels simulating campaign shots with 3D motion effects
- 🧠 Provided consulting on brand tone of voice, captions, and hashtags
- 📊 Weekly content plans + monthly performance reporting
Results
- 📱 +87% increase in engagement on Instagram over 6 weeks
- 📈 +220% reach on posts featuring AI-enhanced visuals
- 🕶️ Boosted pre-orders on limited capsule drops (Monte Carlo & Venus)
- 💬 Generated organic UGC from fans replicating the vintage/AI aesthetic
- 🔥 Created a distinct luxury + nostalgia + innovation positioning within the eyewear category
