Objective:
To capture a fresh, sun-drenched lifestyle narrative around Ace Denim’s summer collection — celebrating effortless masculinity, slow luxury, and Riviera charisma through a cinematic lens.
Creative Concept:
Shot in a Mediterranean villa, the campaign follows a group of friends living their best life under the sun: poolside lounging, bold attitude, carefree elegance. Jeans are styled with confidence — shirtless or with light linens — framed against white walls, blue skies, and palm trees. The storytelling is unapologetic, bold, and playful, turning denim into a lifestyle symbol more than a garment.
Best-Case Results:
- 📈 +325% growth in Instagram engagement rate within the first week of launch.
- 🛒 +47% increase in online denim sales attributed to the campaign visual assets.
- ✨ Became Ace Denim’s top-performing content in paid ad history (CTR 3.8%).
- 💬 Community tagged the campaign as “the best denim vibe of the summer” — boosting user-generated content from customers recreating the poolside mood.
- 📖 Featured in GQ France’s “Top 5 Independent Summer Denim Drops”.
- 📸 Assets reused across 6 months of social content, lookbook, and B2B retailer kits.
Positioning Impact:
This campaign shifted Ace Denim’s perception from “cool emerging brand” to “aspirational lifestyle label” — blending French irreverence with elevated editorial aesthetics. It validated the brand’s creative direction and set a new standard for future visual storytelling.
